“Our greatest glory is not in never failing, but in rising every time we fall” Confucius
In business and in life, things seldom go exactly as planned. You’ve probably figured out how to navigate around the little bumps, but what about the full-blown crisis, the kind with the potential to derail a company and/or send your personal life spinning out of control?
According to Stanford University research into the top CEO’s among the Fortune 1000 companies, the single most important quality of the best leaders was their ability to deal with a crisis when it occurred. How you manage the inevitable crisis is the true measure of your level of wisdom and maturity. Your ability to anticipate, and to learn from it, is absolutely essential to your ability to deal with subsequent crisis when they occur.
We at Creative Strategies, our first big case in crisis communication was through our client WorldCom who was involved in a huge financial scandal in 2002. Although the centre of the scandal happened in the US, locally the Benelux-entity needed to deal with a lot of high level stress situations and setbacks. Hand in hand with our client, we worked on certain techniques to solve the most urgent problems in the most quick and decisive way possible in order to:
- Take control of the situation in the Benelux
- Communicate clearly, constantly and authoritatively with the key people around the company
- Never lose focus on the customers, no matter how dire the situation was at a certain moment
- Development of a pro-active crisis communications-plan
- Consultancy and guidance (both strategic and operational) at the moment of a crisis
- Issues management analysis and planning
- Dealing with and controlling rumours
- Monitoring and issue tracking
- Our services in crisis communication
- Actual clients: De Nationale Loterij and Isabel
The most difficult things in the world must be done while they are still easy; the greatest things in the world must be done while they are still small (Lao Tzu)
We are here to help and guide you through difficult times.
Life and business have unavoidable and inevitable crises. No one in business today can escape problems, challenges or setbacks. They say that whatever doesn’t kill us makes us stronger; which might be true. It is true that we cannot avoid every crisis but we can surely help you to be prepared, to have a plan of action that makes certain we get into that stronger position when things do turn really bad.
Our services in crisis communication
