Sustainability = human rights = partnerships = alternative business models
The way we created wealth has built up many toxic assets. It shook the very foundations of our markets and ecosystems. In America (and in some sense also the rest of the world), too much of the economic growth was borrowed from our children’s future. As a society we lived beyond our collective means. More and more money flowed into a less and less regulated financial system, and the banks took greater and greater risks with it, in more and more places, using more and more exotic instruments and greater leverage, making transactions that fewer and fewer people understood and were less and less transparent ...... Thomas L. Friedman ‘Flat, Hot and Crowded
The term sustainability is increasingly omnipresent, so much so that some people feel it is becoming devoid of any real meaning. However it is crucial if we want to meet the needs of the present without further compromising the ability of future generations to meet their own needs. Economic activity that undermines the integrity and resilience of communities and ecosystems is sowing the seeds of its own destruction.
Two key elements of sustainable development are innovation and fairness; they are necessary because they allow society to continuously create and better share prosperity within the carrying capacity of the natural environment. The creation and distribution of wealth is fundamentally linked to the role of sustainable behavior of business in society.
Sustainability communication is not like any other; it’s about in-depth knowledge of sustainability issues, having the know-how to raise your green profile successfully and responsibly. We at Creative Strategies have the creativity to make a story fly; we have the solid grounding in sustainable development to ensure you’ll get the result you want from sticking your neck out.
- Strategy development and implementation of sustainability programs
- Media relations & stakeholders relations
- Thought leadership
Our services include:
