Written by Benita Dreesen | 28 September 2010

How to make a lot of money using style? How to do mass control? How do you build that energy that makes people ask to buy from you?

That is the free line concept.

The internet has changed. Years ago businesses thought that visitors to their website only came once, so you’d better had to sell something because they were gone forever after that. Everyone had a very aggressive sales approach.

Today people will rarely buy after a first look on the website – so why waste all you energy for these very few ones. Instead why not get people interested and give some Free-things away and drip-feed them without being pushy?

Mass control is build around that free line philosophy. Giving away cool stuff, being nice to people and gaining their trust. It is a process but suddenly, there is that tipping point. Connection and trust is installed and at that moment, you can turn it around in repeated business. Not only one time, no. Once the trust is made and you maintain it, it will always be there.

Companies who don’t change will be in bad shape. If you don’t have the trust, you don’t have the business. The big nameless and faceless companies need to develop an intimate relationship with their clients – they must see their customers as their friends.

Business today is a small, transparent bunch of people who act normal, as friends. The corporate style is gone.

What is marketing today: give the best that you can, help people out and by doing so, they will come back and buy. If you give a value, people will ask for more.